Design is a reflection of who we are. Our mindset, culture, biases, and beliefs shape the products and services we create.

I believe design can drive the creation of a healthier and a happier future.

I adopt a human-planet-business centric approach, using technology as an enabler.

I aim to create holistic systems where both users and businesses benefit and grow, solving problems in a smart, ethical, and sustainable way.

We are entering the era of AI-enabled services!

AI is changing our relationship with technology forever.

It is ushering in an era of unprecedented services that promises to radically change the way billions of people live, work, and interact with the digital world


Do we really need a separate App for every product and service?

I envision a future without Apps and the App Store.

In this future, personal AI agents will become extensions of individuals, seamlessly popping in and out of different contexts to offer services or autonomously perform complex and repetitive tasks.


Designer's new role; — to build trust, and to define the elements, boundaries, and goals within which AI operates.

Design will play a pivotal role in developing AI systems, shaping how we interact with, deploy, evaluate, and trust this new intelligence.

This is an exciting time to experiment with innovative interfaces and push the boundaries of existing ones.

Designers must be gatekeepers of what we introduce to society.

The possibilities are endless, and our biggest limitation is our imagination.

Having said that, we have a responsibility for the impact our products and services have on users and the enviroment we live in.

Our design choices and decisions are crucial. The user's experience is shaped by these decisions, and we must foresee the unintended consequences our designs may have on society.



Some of the clients I have worked with


now that you understand my approach to design, check out my featured projects